Lure Fishbar | Seafood | Oyster & Sushi Bar

Lure is seafood, raw bar, sushi bar (steak, too).

Open seven days a week, lunch and dinner, serving brunch on the weekends.

Call us 212 431 7676. Find us at 142 mercer street in the heart of Soho.

Our new Salmon Tartar brought from Lure South Beach
Our new Salmon Tartar brought from Lure South Beach

Our new Salmon Tartar brought from Lure South Beach

Grilled Mayan Prawns
Grilled Mayan Prawns

Grilled Mayan Prawns

Our Shrimp Cobb salad.
Our Shrimp Cobb salad.

Our Shrimp Cobb salad.

It’s time for Crispy Fried Oysters
It’s time for Crispy Fried Oysters

It’s time for Crispy Fried Oysters

Up close and personal
Up close and personal

Up close and personal

Crispy rice topped with spicy blue crab
Crispy rice topped with spicy blue crab

Crispy rice topped with spicy blue crab

Dressed oyster platters
Dressed oyster platters

Dressed oyster platters

Lure Miami is now open, main dining room.
Lure Miami is now open, main dining room.

Lure Miami is now open, main dining room.

Sashimi lunch today, light and clean and beautiful.  
Sashimi lunch today, light and clean and beautiful.  

Sashimi lunch today, light and clean and beautiful.  

Raw bar style
Raw bar style

Raw bar style

Combination Lure Fishbar
Combination Lure Fishbar

Combination Lure Fishbar

Japanese uni and California uni
Japanese uni and California uni

Japanese uni and California uni

Friday sushi board, early dinner
Friday sushi board, early dinner

Friday sushi board, early dinner

Item of the day: Lobster Club on brioche
Item of the day: Lobster Club on brioche

Item of the day: Lobster Club on brioche