Lure is seafood, raw bar, sushi bar (steak, too).

Open seven days a week, lunch and dinner, serving brunch on the weekends.

Call us 212 431 7676. Find us at 142 mercer street in the heart of Soho.

Coming Soon just down the street, our next project.  Here we have a hand painted logo by Jerry Pagane who has pretty much done every gold/silver/copper leaf sign in Soho for ages.   We went with silver and copper leaf for B&B.   Thx Jerry.  
Coming Soon just down the street, our next project.  Here we have a hand painted logo by Jerry Pagane who has pretty much done every gold/silver/copper leaf sign in Soho for ages.   We went with silver and copper leaf for B&B.   Thx Jerry.  

Coming Soon just down the street, our next project.  Here we have a hand painted logo by Jerry Pagane who has pretty much done every gold/silver/copper leaf sign in Soho for ages.   We went with silver and copper leaf for B&B.   Thx Jerry.