Lure Fishbar | Seafood | Oyster & Sushi Bar

Lure is seafood, raw bar, sushi bar (steak, too).

Open seven days a week, lunch and dinner, serving brunch on the weekends.

Call us 212 431 7676. Find us at 142 mercer street in the heart of Soho.

Check out Eater’s Good News Bad News column, today they featured sister spot, El Toro Blanco:Last month, John McDonald and Josh Capon opened their stylish new Village Mexican restaurant, El Toro Blanco. The space features a bar, a large dining room, and a guacamole station, plus cacti and old Mexican tile pieces. The menu includes regional dishes from all over Mexico, many of which were developed for the restaurant by Southern California chef Scott Linquist. So far, early diners love the vibe and the food — especially the appetizers.
Here’s a roundup of what people are saying about El Toro Blanco:

Check out Eater’s Good News Bad News column, today they featured sister spot, El Toro Blanco:
Last month, John McDonald and Josh Capon opened their stylish new Village Mexican restaurant, El Toro Blanco. The space features a bar, a large dining room, and a guacamole station, plus cacti and old Mexican tile pieces. The menu includes regional dishes from all over Mexico, many of which were developed for the restaurant by Southern California chef Scott Linquist. So far, early diners love the vibe and the food — especially the appetizers.

Here’s a roundup of what people are saying about El Toro Blanco:

B&B, our little sister restaurant up the block on Mercer gets named NY’s Hottest Brunch Spots for Fall 2011.  If you have yet to try out new weekend brunch menu, you should….please and thank you, in advance.  (Eater)

B&B, our little sister restaurant up the block on Mercer gets named NY’s Hottest Brunch Spots for Fall 2011.  If you have yet to try out new weekend brunch menu, you should….please and thank you, in advance.  (Eater)

Chef Capon at work making the B&B Lamb Burger for the crew at Eater.  [Eater]

What’s your favorite dish?

My dish is the Steamed Branzino…has been from day one.  I also like
ordering a burger Lure Style for the table as an appetizer.

- Ben Leventhal, NBC Feast

What’s your favorite Dish?

Capon might kill me but I think it’s the Lure House Roll, especially when accompanied by his deviled eggs topped with caviar first.

-  Lockhart Steele, Eater Founder