Lure is seafood, raw bar, sushi bar (steak, too).
Open seven days a week, lunch and dinner, serving brunch on the weekends.
Call us 212 431 7676. Find us at 142 mercer street in the heart of Soho.
Dressed oyster platters
Sashimi lunch today, light and clean and beautiful.
Friday sushi board, early dinner
Crab Cake lovers this one’s for you. $16
Alaska Snow Crabs getting ready for specials tonight at sushi bar.
Featured Dish: Steamed Lobster Tails, $43
Featured non-fish item of the day: DOUBLE CUT PORK CHOP Heirloom Potato, Agro Dolce for $28.
Featured dish: Yellowtail carpaccio with garlic chili sauce, sesame oil, avocado, crispy shallots. $18
Here’s a seared tuna taco that we are working on for upcoming El Toro Blanco opening. Be sure to check our daily specials as we’ll be running items at Lure and B&B over the next several weeks.
The perfect combo: Eel Avocado Roll flanked by an assortment of sashimi (bluefin, yellowtail, king salmon, fluke, artic char and snapper). A perfect shared order for two.
Featured Dish: Classic Lure Lobster Roll, Brioche Roll, Vegetable Slaw, Salt & Vinegar Chips / $29
Featured dish: Grilled Atlantic Salmon, ratatouille, bell pepper coulis, corn pudding and basil. $26 lunch and dinner.
Monday Dish: our classic Cobb Salad with grilled shrimp. $18.50. Optional grilled chicken or try combo.
Menu item of the day: Sirloin Steak Salad with arugula, tomato, cucumber, goat cheese crostini. Lunch menu $18