Lure is seafood, raw bar, sushi bar (steak, too), serving lunch, dinner and weekend brunch, seven days a week.
Lunch & weekend brunch starts 11:30AM, dinner 4PM.
Lunch & weekend brunch starts 11:30AM, dinner 4PM.
*the blog
142 Mercer Street | NYC
(212) 431-7676
Bulletin Board
Check out our new Winter menu. Seasonal flavors and rare wine offerings.
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Featured dish: Grilled Atlantic Salmon, ratatouille, bell pepper coulis, corn pudding and basil. $26 lunch and dinner.
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Who loves crab cakes? Here’s our version served with grilled sweet corn, tomato salsa, cilantro for $15 (lunch menu).
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Toro, bluefin, sockeye salmon, kinme dai (wild golden eye snapper), dinner tonight.
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JC shows NBC’s Feast how to make the perfect burger.
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Fried Oyster shoot for magazine.
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Halibut with mushroom ragu and snow peas
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I was craving a simple pasta so this what I made w my chef - pasta w garlic, jalapeno, basil, parsley and ricotta on top. And merci GDB pour le recipe.
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Salt and Vinegar Chips ready to be deployed.
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Old-school Japanese sushi poster →
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