Lure is seafood, raw bar, sushi bar (steak, too).
Open seven days a week, lunch and dinner, serving brunch on the weekends.
Call us 212 431 7676. Find us at 142 mercer street in the heart of Soho.
Featured Dish: Steamed Lobster Tails, $43
Featured non-fish item of the day: DOUBLE CUT PORK CHOP Heirloom Potato, Agro Dolce for $28.
The perfect combo: Eel Avocado Roll flanked by an assortment of sashimi (bluefin, yellowtail, king salmon, fluke, artic char and snapper). A perfect shared order for two.
Featured Dish: Classic Lure Lobster Roll, Brioche Roll, Vegetable Slaw, Salt & Vinegar Chips / $29
Featured dish: Grilled Atlantic Salmon, ratatouille, bell pepper coulis, corn pudding and basil. $26 lunch and dinner.
Sashimi by Satoshi
Special: Black Cod, wasabi mash potato, jasmine rice
Friday’s Food Shot: Lure Lobster Roll
Tuesday lunch: Capon + RC back in action.
Salt & Vinegar Chips waiting to be deployed for lunch
Watch sushi chef Satoshi’s hands work fast and furious…