Lure is seafood, raw bar, sushi bar (steak, too).
Open seven days a week, lunch and dinner, serving brunch on the weekends.
Call us 212 431 7676. Find us at 142 mercer street in the heart of Soho.
Item of the day: Lobster Club on brioche
Featured Dish: Classic Lure Lobster Roll, Brioche Roll, Vegetable Slaw, Salt & Vinegar Chips / $29
Friday’s Food Shot: Lure Lobster Roll