Lure Fishbar | Seafood | Oyster & Sushi Bar

Lure is seafood, raw bar, sushi bar (steak, too).

Open seven days a week, lunch and dinner, serving brunch on the weekends.

Call us 212 431 7676. Find us at 142 mercer street in the heart of Soho.

Crispy rice topped with spicy blue crab
Crispy rice topped with spicy blue crab

Crispy rice topped with spicy blue crab

Dressed oyster platters
Dressed oyster platters

Dressed oyster platters

Sashimi lunch today, light and clean and beautiful.  
Sashimi lunch today, light and clean and beautiful.  

Sashimi lunch today, light and clean and beautiful.  

Friday sushi board, early dinner
Friday sushi board, early dinner

Friday sushi board, early dinner

Item of the day: Lobster Club on brioche
Item of the day: Lobster Club on brioche

Item of the day: Lobster Club on brioche

A 110 pound tuna just arrived, let the carving begin.
A 110 pound tuna just arrived, let the carving begin.

A 110 pound tuna just arrived, let the carving begin.

Crab Cake lovers this one’s for you. $16
Crab Cake lovers this one’s for you. $16

Crab Cake lovers this one’s for you. $16

Featured dish: Yellowtail carpaccio with garlic chili sauce, sesame oil, avocado, crispy shallots.  $18
Featured dish: Yellowtail carpaccio with garlic chili sauce, sesame oil, avocado, crispy shallots.  $18

Featured dish: Yellowtail carpaccio with garlic chili sauce, sesame oil, avocado, crispy shallots. $18

Here’s a seared tuna taco that we are working on for upcoming El Toro Blanco opening.  Be sure to check our daily specials as we’ll be running items at Lure and B&B over the next several weeks.
Here’s a seared tuna taco that we are working on for upcoming El Toro Blanco opening.  Be sure to check our daily specials as we’ll be running items at Lure and B&B over the next several weeks.

Here’s a seared tuna taco that we are working on for upcoming El Toro Blanco opening. Be sure to check our daily specials as we’ll be running items at Lure and B&B over the next several weeks.