Open seven days a week, lunch and dinner, serving brunch on the weekends.
Call us 212 431 7676. Find us at 142 mercer street in the heart of Soho.
Brooke and Rachel making it happen table 75.
What’s My Favorite Dish:
On the left we have Tim Shey of Next New Networks who claims the Lure Burger or in time when he wants to be good our Tuna Burger. On the right, Brooke Hammerling of Brew Media calls out the Steamed Branzino.
Security clearing the path post Saturday brunch.
Nikki Reiss + Jennifer Raezer @ Lure, afternoon work session.
Chef Capon snaps JM going mobile with fresh turkey sandwich (on plate).
Roz and Kat working podium after lunch today
Lobster Claw Tasting Table event.
Chef Magnus Hansson: Edamame Mustache
Josh Ozersky w/ Chef Capon taking down Chicken Lollipops