Lure Fishbar | Seafood | Oyster & Sushi Bar

Lure is seafood, raw bar, sushi bar (steak, too).

Open seven days a week, lunch and dinner, serving brunch on the weekends.

Call us 212 431 7676. Find us at 142 mercer street in the heart of Soho.

Brooke and Rachel making it happen table 75. 
Brooke and Rachel making it happen table 75. 

Brooke and Rachel making it happen table 75. 

What’s My Favorite Dish:  
On the left we have Tim Shey of Next New Networks who claims the Lure Burger or in time when he wants to be good our Tuna Burger.  On the right, Brooke Hammerling of Brew Media calls out the Steamed Branzino.
What’s My Favorite Dish:  
On the left we have Tim Shey of Next New Networks who claims the Lure Burger or in time when he wants to be good our Tuna Burger.  On the right, Brooke Hammerling of Brew Media calls out the Steamed Branzino.

What’s My Favorite Dish:  

On the left we have Tim Shey of Next New Networks who claims the Lure Burger or in time when he wants to be good our Tuna Burger.  On the right, Brooke Hammerling of Brew Media calls out the Steamed Branzino.

Security clearing the path post Saturday brunch.
Security clearing the path post Saturday brunch.

Security clearing the path post Saturday brunch.

Nikki Reiss + Jennifer Raezer @ Lure, afternoon work session.
Nikki Reiss + Jennifer Raezer @ Lure, afternoon work session.

Nikki Reiss + Jennifer Raezer @ Lure, afternoon work session.

Chef Capon snaps JM going mobile with fresh turkey sandwich (on plate).
Chef Capon snaps JM going mobile with fresh turkey sandwich (on plate).

Chef Capon snaps JM going mobile with fresh turkey sandwich (on plate).

Roz and Kat working podium after lunch today
Roz and Kat working podium after lunch today

Roz and Kat working podium after lunch today

Lobster Claw Tasting Table event.
Lobster Claw Tasting Table event.

Lobster Claw Tasting Table event.

Chef Magnus Hansson: Edamame Mustache
Chef Magnus Hansson: Edamame Mustache

Chef Magnus Hansson: Edamame Mustache

Josh Ozersky w/ Chef Capon taking down Chicken Lollipops
Josh Ozersky w/ Chef Capon taking down Chicken Lollipops

Josh Ozersky w/ Chef Capon taking down Chicken Lollipops

36 Kumamotos with Binn and Gence.
36 Kumamotos with Binn and Gence.

36 Kumamotos with Binn and Gence.

If you want a table @ lunch be nice to Roz.
If you want a table @ lunch be nice to Roz.

If you want a table @ lunch be nice to Roz.

David Karp and crew @ lunch w I-Pad
David Karp and crew @ lunch w I-Pad

David Karp and crew @ lunch w I-Pad