Lure is seafood, raw bar, sushi bar (steak, too).

Open seven days a week, lunch and dinner, serving brunch on the weekends.

Call us 212 431 7676. Find us at 142 mercer street in the heart of Soho.

Pork Chop lovers this one is for you.   Our Double Cut chop, heirloom potato, agro dolce for $28 (dinner menu only)
Pork Chop lovers this one is for you.   Our Double Cut chop, heirloom potato, agro dolce for $28 (dinner menu only)

Pork Chop lovers this one is for you.   Our Double Cut chop, heirloom potato, agro dolce for $28 (dinner menu only)