Lure is seafood, raw bar, sushi bar (steak, too), serving lunch, dinner and weekend brunch, seven days a week.
Lunch & weekend brunch starts 11:30AM, dinner 4PM.
Lunch & weekend brunch starts 11:30AM, dinner 4PM.
*the blog
142 Mercer Street | NYC
(212) 431-7676
Bulletin Board
Check out our new Winter menu. Seasonal flavors and rare wine offerings.
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Friday sushi board, early dinner
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A 110 pound tuna just arrived, let the carving begin.
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Chitarra Frutti di Mare, 26
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Alaska Snow Crabs getting ready for specials tonight at sushi bar.
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Today’s sushi.
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The perfect combo: Eel Avocado Roll flanked by an assortment of sashimi (bluefin, yellowtail, king salmon, fluke, artic char and snapper). A perfect shared order for two.
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Toro, bluefin, sockeye salmon, kinme dai (wild golden eye snapper), dinner tonight.
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Eel sashimi simplicity.
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Old-school Japanese sushi poster →
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