Lure is seafood, raw bar, sushi bar (steak, too).

Open seven days a week, lunch and dinner, serving brunch on the weekends.

Call us 212 431 7676. Find us at 142 mercer street in the heart of Soho.

Eat This Drink That - Instagram

If you are on Instagram follow us at “eatthisdrinkthat” for great food and drink snaps from B&B, Lure, MercBar and El Toro Blanco