Lure is seafood, raw bar, sushi bar (steak, too).

Open seven days a week, lunch and dinner, serving brunch on the weekends.

Call us 212 431 7676. Find us at 142 mercer street in the heart of Soho.

Here’s a seared tuna taco that we are working on for upcoming El Toro Blanco opening.  Be sure to check our daily specials as we’ll be running items at Lure and B&B over the next several weeks.
Here’s a seared tuna taco that we are working on for upcoming El Toro Blanco opening.  Be sure to check our daily specials as we’ll be running items at Lure and B&B over the next several weeks.

Here’s a seared tuna taco that we are working on for upcoming El Toro Blanco opening. Be sure to check our daily specials as we’ll be running items at Lure and B&B over the next several weeks.