Lure Fishbar | Seafood | Oyster & Sushi Bar

Lure is seafood, raw bar, sushi bar (steak, too).

Open seven days a week, lunch and dinner, serving brunch on the weekends.

Call us 212 431 7676. Find us at 142 mercer street in the heart of Soho.

Dressed oyster platters

Dressed oyster platters

Sashimi lunch today, light and clean and beautiful.  

Sashimi lunch today, light and clean and beautiful.  

Friday sushi board, early dinner

Friday sushi board, early dinner

Crab Cake lovers this one’s for you. $16

Crab Cake lovers this one’s for you. $16

Alaska Snow Crabs getting ready for specials tonight at sushi bar.

Alaska Snow Crabs getting ready for specials tonight at sushi bar.

Today’s sushi.

Today’s sushi.

Featured dish: Yellowtail carpaccio with garlic chili sauce, sesame oil, avocado, crispy shallots.  $18

Featured dish: Yellowtail carpaccio with garlic chili sauce, sesame oil, avocado, crispy shallots. $18

Here’s a seared tuna taco that we are working on for upcoming El Toro Blanco opening.  Be sure to check our daily specials as we’ll be running items at Lure and B&B over the next several weeks.

Here’s a seared tuna taco that we are working on for upcoming El Toro Blanco opening. Be sure to check our daily specials as we’ll be running items at Lure and B&B over the next several weeks.

Monday Dish: our classic Cobb Salad with grilled shrimp. $18.50. Optional grilled chicken or try combo.

Monday Dish: our classic Cobb Salad with grilled shrimp. $18.50. Optional grilled chicken or try combo.

Menu item of the day: Sirloin Steak Salad with arugula, tomato, cucumber, goat cheese crostini.  Lunch menu $18

Menu item of the day: Sirloin Steak Salad with arugula, tomato, cucumber, goat cheese crostini.  Lunch menu $18